Ecommerce SEO Services
Ecommerce SEO is a different discipline from optimising a brochure site. You’re not managing twenty pages — you’re managing thousands, most generated automatically, many near-identical, and a good proportion that shouldn’t be indexed at all.
The businesses that win at ecommerce SEO usually aren’t the ones publishing the most content. They’re the ones whose category structure makes sense, whose technical foundations are sound, and who’ve worked out which pages are worth investing in.
What’s covered
Category pages, not product pages Most stores obsess over products and neglect categories. But “womens running shoes” has vastly more search volume than any single shoe. Category pages are usually the biggest untapped opportunity in ecommerce SEO.
Faceted navigation Filters generate enormous numbers of URLs. Handled well, some become valuable landing pages. Handled badly, they consume crawl budget and dilute authority.
Product page differentiation Manufacturer descriptions appear across every retailer selling the item. Original copy, real specifications, genuine reviews and proper structured data are what separate your listing.
Site speed at scale Ecommerce sites are heavy — images, scripts, tracking, personalisation. Speed problems compound across thousands of pages.
Out-of-stock and discontinued products What happens to a URL when a product dies matters. Deleting it throws away accumulated authority and creates a 404 for anyone who bookmarked it.
What I do
Technical audits built for large sites — crawl budget, indexation, faceted navigation
Category structure and internal linking
Product page optimisation and structured data
Content strategy focused on commercial intent
Link building to category and product pages, not just the homepage
Platform-specific work — Shopify, WooCommerce and WordPress, Magento, BigCommerce
FAQs
How long does ecommerce SEO take? Typically three to six months for meaningful movement, longer in competitive retail categories. Technical fixes sometimes show faster because you’re removing something actively blocking you.
Should I focus on products or categories? Categories, in most cases. Higher search volume, more stable, and easier to build authority to. Products matter for branded and model-number searches.
What about out-of-stock products? Keep the URL live if the product’s returning, and say so. If it’s permanently gone, redirect to the closest alternative or its category — never delete without a redirect.
Is SEO better than paid ads for ecommerce? They do different jobs. Paid delivers immediately and stops when the budget does. SEO is slower and compounds. Most successful stores run both, with SEO reducing dependence on ad spend over time.
My product descriptions come from the manufacturer. Is that a problem? It’s a disadvantage rather than a penalty. Rewriting your best-selling lines first gives the fastest return.
Want to know where the opportunity is in your store?
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