SEO
Consultant
15 years in SEO, 20 in digital. I’ve helped over 100 UK businesses grow through organic search — and you’ll always deal with me directly, not a sales team.
100+
UK businesses
15 years
in SEO
Monthly
Rolling contracts
Direct access
No account managers
Independent SEO consultancy based in Nottingham, working with businesses across the UK.
Why Work With me directly
Most agencies sell you a senior consultant and hand the work to a junior. I run a small agency myself — which is exactly why I know how often that happens. When you work with me directly, the person you speak to on your first call is the person doing the work, every month.
Direct access, always — no account managers, no hand-offs, no chasing for updates
Transparent pricing — you’ll know exactly what you’re paying for and what it’s buying
No long contracts — monthly rolling, because the results should keep you here, not the paperwork
Agency capability, direct pricing — you’re not paying for account management layers you don’t need
SEO is where I do my best work — 15 years of it, and it’s what I focus on
Flexible working — email, WhatsApp, Slack, phone. Whatever suits how you run your business
Plain English reporting — what changed, why it matters, what’s next. No 40-page PDFs you’ll never open
Businesses I’ve Worked With
I’ve worked with retail, trades, hospitality and eCommerce businesses across the UK,
from single-site independents to multi-branch operations
SEO Services for UK Businesses
Every engagement starts with finding out what’s actually holding you back, then fixing that first.
Whether that’s a technical problem, a content gap, or a link profile that isn’t pulling its weight — the audit comes first, the plan second.
Local SEO
Get found by customers searching in your area. Google Business Profile, local pack, Maps visibility.
Technical SEO Audits
Find what’s stopping your site ranking and get a prioritised list of what to fix first.
Link Building
Earn authority from real, relevant sites. No PBNs, no link farms, full transparency.
eCommerce SEO
Product and category page optimisation for online stores that need to be found.
WordPress SEO
Plugin bloat, speed problems, duplicate content — fixed by someone who knows WordPress.
Shopify SEO
Work around Shopify’s SEO limitations properly, instead of generic advice that doesn’t apply.
What My Clients Say
Working with Paul he has helped us gain great exposure on Google which has lead to more enquiries each month to help us open a second store in Nottinghamshire.
We are very appreciative and look forward to continue to grow our business with Paul.
Alex & Chloe
Bridal Suite
We moved to a website company a few months ago who have prepared a new website for us and had Paul managing our SEO. We can honestly say that since moving over and Paul managing this for us, our volume of work has increased.
Paul is always available to help and assist with any issues. Our only regret is that we didn’t move across sooner. I would highly recommend Paul!
Paul has made a huge difference to our online sales since using his SEO service. I recommend him without reservation.
Working with Paul Baguley has been a fantastic experience. His hands-on approach and willingness to be available whenever we needed advice made a real difference, especially as a small family business.
SEO wasn’t something we had initially considered, but Paul’s guidance quickly showed us its value. Since he began optimising our website, we’ve seen increased traffic, which has translated into higher sales.
Paul consistently provides clear advice, honest feedback, and practical recommendations that deliver results. We look forward to continuing to work with him as our business grows.
How It Works
How We’d Start
1. Free 15-minute call
You tell me what’s going on. I tell you honestly whether SEO is the right answer — sometimes it isn’t.
2. Site and competitor review
I look at where you rank now, who’s beating you, and where the realistic wins are. No cost, no obligation.
3. A plan, in plain English
You get a prioritised action list and a clear price. If you want me to deliver it, great. If you want to hand it to your own team, that’s fine too.
What Does an SEO Consultant Actually Do?
An SEO consultant improves how well your website performs in search engines like Google — so that when someone searches for what you sell, you’re the business they find.
In practice that means three things: fixing the technical problems stopping Google crawling and understanding your site, making sure your pages actually answer what people are searching for, and building the authority that convinces Google to rank you above competitors.
The difference between a consultant and an agency is mostly structure. An agency sells you a team; working with a consultant means one experienced person doing the work directly. For most small and mid-sized UK businesses, that means lower cost, faster decisions and someone who actually knows your business.
Ready to Find Out Where You Stand?
Book a free 15-minute call. I’ll take a look at your site beforehand and come with something useful to say — whether or not we end up working together.
Or email me directly at hello@paulbaguleydigital.co.uk · Based in Nottingham, working UK-wide